12/27/2023 0 Comments Umbra designerWe wanted to address this storage problem so people could store their bike somewhere safe, while also ensuring it is not in the way of their everyday life.Ĭreating a concept like this is something that we have never done as a design company before. Not only can a bike take up precious storage space, but it also can be an eye-sore when left out in your apartment or home. Many people who live in the city without a garage or shed, are forced to store their bike in their entryway, hallway, a bike rack, or shoved into a closet. We wanted to learn how the average city-dweller consumer not only uses their bike, but also how it gets stored in their home. After brainstorming, we thought that a bike is a perfect product to dive into. Sustainable commuting was something we began to explore, as we thought of solutions for the modern-day city commuter. Through a lot of our own research as a design company, we know that many of our customers are city dwellers, living an urban lifestyle. A lot of our designs are versatile, designed with small spaces in mind, but another interesting aspect is that they also can live indoors or outdoors as well. Not only did we want this bike to be more eco-friendly, but we also wanted to create something that was multi-functional. We wanted to address this storage problem to help people store their bike somewhere safe, while also ensuring that it is not in the way of their everyday lives.Ĭreating a concept like this is something that we have never done as a design company before. Not only can a bike take up precious storage space, but it also can be an eye-sore when left out in your living space. Many people who live in the city without a garage or shed, are forced to store their bike in their entryway, hallway, a bike rack or shoved into a closet. We wanted to research how the average city-dweller consumer not only uses their bike, but also how it gets stored in their home. How can we help make their lives healthier? What kinds of problems might people be facing during these global changes? These are questions that we asked ourselves and our team which is what lead us to come up with the first draft of this bike concept. Healthy living is made up a variety of positive choices and habits that contribute to an overall improvement of physical, mental, and spiritual health. We wanted to design something that meets the needs of the Umbra consumer with an emphasis on well-being in mind. Setting the sky as the limit and encouraging our Design Team to continue to think beyond parameters has been paramount, especially over the last year. How can we help make their lives more sustainable? What kinds of problems might people be facing during these global changes? We wanted to design something that meets the needs of the Umbra consumer with an emphasis on healthy living and sustainability in mind. As this generation learns more about the impact their purchasing behaviours and lifestyle choices can have on the environment, young adults are paving a way for a future that looks greener. The rapid trend of urbanization makes city-dwellers one of the most vulnerable demographics, as over half of the world’s population lives in cities, and by 2050, that number is expected to reach 75%. We as a Design Team and housewares company, have the opportunity, now more than ever, to innovate and create change, starting with how we design. With over 40 years of original designs, we thought about what we could create that would resonate with the future of the Umbra consumer. Casual, modern, and functional are all important values that are top of mind when we design, but we also try to think unconventionally to innovate the unexpected. Umbra is a global housewares design leader.
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